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SFI INSIGHTS by Gery Carson

Wednesday, March 10, 2010

Lelaki Berdasarkan Bulan Kelahiran

Lelaki yang lahir dibulan Januari, karakter yang biasa menonjol adalah mudah sekali jatuh cinta tapi tidak mudah melupakan cintanya apabila dikhianati. Lelaki ini termasuk seorang yang romantis, tetapi kesulitan saat mengungkapkan perasaannya. Karena mereka biasanya pemalu dan mudah cemburu. Kecemburuan inilah yang seringkali membuat hubungan cintanya menjadi berakhir.

Lelaki lahir di bulan Februari, biasanya memiliki pemikiran yang abstrak, cerdas, temperamental, mood sering berubah-ubah, terkadang rendah diri, pemalu, sederhana, terlalu sensitif dan mudah sakit hati. Tapi lelaki ini memiliki keberanian yang tinggi dan keras kepala. Mereka juga tidak menyukai hal-hal yang dianggap tidak penting. Selain itu, mereka memiliki tekad yang kuat, cenderung ambisius apabila memiliki impian atau keinginan dan berusaha untuk mendapatkannya dengan segala cara.

Bulan Maret, biasanya lelaki ini memiliki aura yang menarik simpati lawan jenis. Sifat menonjol lainnya adalah pemalu, pecemburu dan sangat bergantung pada pasangan. Ia juga penuh tuntutan dan banyak maunya.

Lelaki April, memang sangat sulit membuka pintu hatinya di saat hatinya tengah terluka dan disakiti. Mereka memiliki pandangan bahwa lebih baik memendam perasaan daripada menerima penolakan. Jiwanya sangat jauh dari romantis, tapi lelaki ini sangat setia pada pasangannya.

Untuk lelaki Mei, biasanya mereka sangat menghargai kejujuran lebih dari apapun. Memang lelaki Mei sangat mudah jatuh cinta, apalagi mengetahui perempuan itu bisa mengerti jiwanya yang senang berkhayal. Mereka memang lawan bicara yang menyenangkan, tapi saat bersama pasangan, dia suka mengatur.

Kelahiran Juni, lelaki ini sangat pemilih dan sangat brand minded. Karena memang mereka memiliki selera yang sangat tinggi. Emosinya mudah meledak sehingga sering melakukan aksi berdiam diri dan moodnya mudah berubah. Kebaikan hatinya bisa dipengaruhi dengan sesuatu hal yang dianggapnya cukup menyakinkan. Meskipun memiliki banyak ide tapi keraguan selalu menyelimuti pikirannya.

Lelaki yang lahir bulan Juli, biasanya mereka sangat senang berada disamping sang kekasih. Mereka selalu mengatakan yang sejujurnya, sensitif tapi mudah memaafkan seseorang. Mudah terpancing oleh sesuatu hal yang berkaitan dengan perasaannya, tapi mereka seorang pendengar yang baik.

Bagi lelaki Agustus, karakter aslinya senang memimpin dan selalu menonjol didepan teman-temannya. Mereka memiliki jiwa penuh kasih dan penyayang. Lelaki ini memiliki tipe romantis, pintar memperlakukan perempuan sehingga lebih cenderung senang membual. Perasaannya sangat halus atau sensitif. Hal yang paling menonjol adalah mereka senang sekali berkeluh kesah pada orang lain, tanpa harus dipertanyakan.

Lelaki September, pandai membujuk, berkompromi, bersikap tegas, pendiam tapi pintar berbicara. Mereka sangat jarang menunjukkan emosinya sehingga lebih cenderung menyembunyikan perasaannya. Lelaki ini juga memiliki ingatan yang kuat dan tipe orang pemikir. Sehingga kesalahan sekecil apapun, tetap akan diingatnya. Mereka juga sangat pemilih, tidak sembarangan memilih pasangan dan doyan mengkritik. Menyukai olahraga, bertualang dan bersantai.

Apabila lelaki lahir di Oktober, maka mereka termasuk komunikator ulung dan senang berbincang karena memang tutur bahasanya halus dan simpatik. Tidak suka berbelit-belit. Ia tidak pandai berbohong dan kurang bisa berpura-pura. Memiliki temperamen buruk, egois. Sangat terpengaruh dengan pendapat pribadi dan cenderung masa bodoh dengan pendapat orang lain. Cepat mengambil keputusan dan salah satu kelebihannya, ia berbakat menjadi peramal hebat karena instingnya sangat kuat.

Lahir di bulan November, biasanya lelaki ini memiliki pemikiran jauh ke depan, unik dan cerdas. Ia memiliki ide-ide yang luar biasa. Pemikirannya tajam dan selalu ingin tahu. Pendiriannya kuat dan pendendam. Ia jarang sekali marah, kecuali jika terpaksa. Memiliki cinta yang teramat dalam dan sabar. Ciri menonjol darinya bertubuh kuat dan selalu bersemangat.

Sedangkan lelaki yang lahir Desember, mereka memiliki sifat yang setia, murah hati, kurang sabar dan terburu-buru. Mudah jatuh cinta dan tergesa-gesa dalam berhubungan. Memiliki ketergantungan yang tinggi pada pasangan. Mudah marah tapi juga suka bercanda. Pada dasarnya ia memiliki sense of humor yang bagus. Pribadi yang menyenangkan, suka bersosialisasi dan tidak suka berada dalam situasi terkekang. Benarkah hal itu, anda silakan perhatian melalui gerak geriknya.

13 Aktivitas Cowok Yang Ngga Bisa Di Ganggu

1. MENGURUS MOBIL/MOTOR
Mereka perlu upacara khusus untuk mencuci atau memoles mobilnya. Dari mempersiapkan peralatan, sampai baju kerja. Menurut mereka, sungguh tidak masuk akal, acara penting itu harus diburu-buru hanya untuk makan siang bersama, misalnya.

2. MAIN PLAYSTATION / GAME
Anda boleh heran ada orang yang bisa setiap hari main Playstation (PS). Buat mereka, pulang kantor main PS adalah refreshing yang menyenangkan. Biarkan saja. Mereka tetap bisa ke kantor dengan segar, kok.

3. MAIN BILIAR
Sulit bagi lelaki penyuka biliar, membiarkan meja biliar "tak bertuan". Jika ada ajakan mendadak main biliar, maka dia akan cenderung mengikutinya. Dan buntutnya, dia akan mencari alasan yang masuk akal, ketika Anda meneleponnya.

4. MAIN REMOTE
Permainan ini memang terkesan seperti permainan anak kecil. Mereka bisa berhari-hari mengulik mobil remote control-nya, lalu tak sabar bertanding di hari Minggu. Percuma dilarang. Mendingan ikut bersorak.

5. MENDENGARKAN MUSIK
Tiada hari tanpa mendengarkan musik. Okelah, ini masih bisa ditolerir. Tapi mendengarkan musik dengan volume sekeras itu? Biarpun telinga mereka sesehat kuping Anda, toh buat mereka mendengar musik dengan volume keras jauh lebih mantap. Bisa membangkitkan semangat hari itu.

6. MENGOLEKSI CD/FILM
Dia selalu tahu ada koleksi CD baru di toko kaset. Biasanya, mereka akan mengendaap-endap dari Anda, membeli CD baru itu, lalu mendekapnya sepanjang hari seperti baru dapat pacar baru. Hobi tak bisa dilarang. Ajak saja dia mengatur bujet CD.

7. SET UP ALAT
Sound system atau komputer baru membangkitkan gairahnya untuk men-set up-nya. Jangan sesekali memintanya menggeser kaki sekali pun, untuk menyapu areal itu. Buat mereka, menyapu bisa besok, set up alat tidak. Mereka akan tersenyum puas ketika hasil set up-nya berhasil.

8. NGOBROL
Pulang kantor, tahu-tahu ada ajakan mengobrol barang sejenak dari dua-tiga orang kawan. Mereka bisa ngoceh ngalor-ngidul hingga tak kenal waktu. Biasanya, kalau ditelepon, mereka akan bilang sedang rapat. Buat mereka, ngobrol dengan teman itu penting.

9. NONGKRONG
Kawan lama menelepon dan mengajaknya nongkrong di sebuah kafe yang dulu biasa mereka datangi. Tawaran seperti itu biasanya sulit ditolak. Mereka akan bersenang-senang, mirip dengan gaya semasa belum pacaran atau menikah. "Party" dadakan ini biasanya enggan meereka sampaikan pada pasangan karena takut kena omel.

10. MENGOLEKSI PERKAKAS
Kalau sudah ke toko perkakas, misalnya, mereka seperti lupa daratan. Belanja ini-itu yang menurut kita tidak penting. Bahkan mereka bisa membeli perkakas yang kegunaannya baru terasa sekian abad mendatang. Buat mereka, membeli perkakas itu memacu adrenalin. Membuat mereka punya rencana seru untuk membuat sesuatu.

11. DITANYAKAN KABARNYA
Dia mungkin pernah bercerita tentang beberapa peristiwa penting di kantornya. Menurut mereka, adalah sangat menyenangkan ketika peristiwa penting itu ditanyakan perkembangannya beberapa hari kemudian. Perhatian atas hal-hal kecil yang menyangkut pekerjaan dan karier, akan terasa olehnya "seumur hidup".

12. DIBERI DUKUNGAN
Dia mungkin main PS sampai pagi karena mengejar poin, atau men-set up alat hingga berkringat, memoles mobil sampai terbungkuk-bungkuk. Bagi mereka, akan sangat menyenangkan jika di saat mereka sedang melakukan aktivitasnya bukan diomeli, tetapi justru disiapkan kopi dan camilan. Dukungan semacam itu membuat mereka akan semakin terbuka pada toleransi.

13. SEDANG MENGERJAKAN HOBBY
Jangan pernah menganggu kekasih kesayangan Anda pada saat dia sedang mengerjakan hobbynya, entah itu merakit Gundam kesayangannya, sedang membersihkan Lightsaber kesayangannya, sedang mendengarkan Ipod Classic barunya sembari maen gitar/drum..dan kaum wanita percayalah. para pria sama sekali tidak ingin diganggu sama sekali saat mengerjakan hobbi mereka. mengganggu mereka sama saja tidak menghargai mereka ..kenapa? kadang-kadang para pria ingin mempunyai waktunya sendiri, bukan berarti para pria tidak menyayangi anda, mereka hanya ingin diberi waktu untuk menikmati dunia mereka sendiri. dan apabila anda tidak mengganggunya, percayalah anda akan semakin disayang oleh mereka karena anda "mengerti" mereka, jadi slogan "wanita ingin dimengerti" tidak sepenuhnya benar, kaum pria pun ingin "dimengerti".. benar

Monday, March 8, 2010

Outline for a Marketing Plan

The exact nature of your business, your marketing strategy, and the uses for your marketing plan dictate its contents. You add detail or take it away to suit your needs. In the real world you’ll want to customize your outline according to whether you are selling products or services, to businesses or consumers, or you’re a nonprofit organization.

Palo Alto Software partnered with marketing guru John Jantsch, creator of the proven Duct Tape Marketing System, in the developement of Marketing Plan Pro v11 powered by Duct Tape Marketing. The software has several outlines to help you tailor your marketing plan.

The 30-Minute Marketing Plan offers just the basics, a very simple plan that you can get done quickly. It is a good way to document your thinking, or just get started. It lets users who are already familiar with the Duct Tape Marketing System briefly summarize the main sections of the marketing action plan.
Click here to see a PDF of a 30 Minute Marketing Plan outline

The Basic Marketing Plan is a modest marketing plan for the people who don’t have the time, or the need for an extremely detailed plan. You can start here, including such topics as internal Marketing Training, drafting your Marketing Materials, and more. You can Switch to the Standard plan later when you need to expand your marketing activities.
Click here to see a PDF of a Basic Marketing Plan outline for the same company.

The Standard Marketing Plan walks you through all the steps of the Duct Tape Marketing System. It includes the most detail, and breaks each task down into smaller steps for you to plan your marketing actions in detail.
Click here to see a PDF of a Standard Marketing Plan outline for the same company.

Marketing Vision

Sorcerer's Accountant will fit the needs of transitional small businesses, dealing with the growing pains of leaving an owner-operator model to hiring employees and expanding. These clients will see that Sorcerer's Accountant is competitively priced, both compared with the market and with the substitute option of hiring their own bookkeepers. Clients will see that Sorcerer's Accountant is extremely flexible and scalable in a way that in-house bookkeepers cannot be.

To move forward with this new business line, Sorcerer's Accountant will make the bookkeeping services the core of its business and a source of leads for its additional accounting services, rather than the other way around. Over time, as this transition happens, the marketing plan will be revisited to see how these clients can be better used as a source for referrals and more business.
Goals

Sorcerer's Accountant's goals include Personal, Marketing, Business, and Client Satisfaction goals.

They are:

1. Personal - To reduce the time spent on the business by Max Greenwood to a more sustainable level over a few years and to achieve professional recognition
2. Marketing - Generation of large numbers of leads and press mentions
3. Business - Expand sales significantly over the next three years
4. Client Satisfaction - To achieve a high level of very satisfied clients

Purpose

Sorcerer's Accountant seeks to provide a full suite of tax and management accounting services for small businesses in Chicago, Illinois, allowing business owners to not only save money over in-house accounting and ensure their compliance with tax laws, but to make valuable management decisions from their numbers.
Picture

When clients come to Sorcerer's Accountant, the frustration of dealing with in-house bookkeepers and low-quality providers will recede. Clients will be given the time to have all of their questions answered and valuable accounting and systems advice will be given even in the initial meetings. The client will quickly understand that Sorcerer's Accountant will scale their services to meet the client's needs and can add to those services as the client's needs change. They will understand that they are not entering into an onerous contract and that the cost of getting started is low.

The client will be delighted the first time they receive a thank you card and small gift when they've made their budgeted numbers for the quarter. At this point it will truly sink in that Sorcerer's Accountant has their bookkeeping and accounting needs covered and that they can put away any worry that this area will be a weak link in their business.
Gap Dashboard

Weekly measurements of key metrics will be averaged for each month and entered in the Gap Dashboard. Personal goals will be tracked by Max Greenwood directly to make sure he is moving towards both professional recognition and a sustainable work/life balance. Marketing goals will be tracked by the CRM system and business goals will be tracked by QuickBooks. Client satisfaction numbers will be derived from the survey provider's database.

Whether numbers are met or not, the news will be shared on a monthly basis with the entire staff, with congratulations and discussion as to what is going right as well as a look at what is going wrong and how it can be rectified. These reports will be shared in full with the bookkeeping program manager and partially with the bookkeepers.
Gap Dashboard
Year 1 Year 2 Year 3
Personal
Invitations for speaking engagements 35 72 79
Hours spent on business by Greenwood 2,876 2,700 2,500

Marketing
New leads generated 6,367 7,004 7,704
Press mentions 26 30 35

Business
Sales $218,100 $295,950 $420,350
Net Profit $10,893 $42,591 $64,416

Client Satisfaction
Surveys completed 642 770 924
"Very satisfied" responses 465 577 693
"Unsatisfied" responses 42 38 46

Top 10 Shopper Marketing Ideas To Maximize Your Sales (Part 2)

phenomenagroup | March 7, 2010 at 10:34 pm | Tags: a risk-free, alternative promotion concepts, common promotion mechanism, consumer ombudsman, cost structure, key account manager, packaging, Packaging and promotion, Price reduction, promotion, promotion mechanism, sales personnel, shopper marketing, Shopper Marketing Ideas, that is fixed | Categories: Uncategorized | URL: http://wp.me/pLevZ-2i

Welcome to Part 2 of the Top 10 Shopper Marketing Ideas To Maximize Your Sales written by Ville Maila editor and contributor of the Shopper Marketing book. He is also the Planning Director of Phenomena Group Ltd.

This blog covers topics ranging from Involvement of personnel, how to use pricing, creating your own best practices, avoiding risks, investing in legal services, selecting mechanisms etc.

So, here are the Top 10 Shopper Marketing Ideas To Maximize Your Sales (Part 2):

1. Involve the sales personnel

Take the response you get from the sales personnel seriously because they know the trade. The key account manager doesn’t criticize your promotion idea just for the fun of it. If you can’t get your sales personnel enthusiastic about your promotion you’d better forget the whole project. Depressing statistics show that “big” promotion investments are almost ignored in sales to the trade presentations. That is why these promotions are big only on paper, not on store level!

2. Price reduction is your worst competitor

Price reduction is the most common promotion mechanism. Price reduction increases the demand for the product. Your promotion should always be more attractive than the price reductions simultaneously offered by your competitors. Price reduction is a guaranteed action that increases sales, so you need to be able to prove how your promotions increase sales.

3. The best practice is best

It is stupid to think that a brand owns a promotion mechanism in the same way as brands own advertising messages. A promotion is not advertising and everybody will use the same promotion mechanisms if these increase sales (e.g. price reductions).
It is only a good thing if someone else has achieved good results with a certain promotion mechanism before you. The store isn’t interested in “anything new” but in the best practices that increase cover sales.

4. Make life easier

According to an old American saying "Selling is serving”. In the 80s, partners were given leather jackets in Finland, but nowadays it is advisable to offer something else. You make the life of your purchase partner easier by offering more than one campaign alternatives. Don’t believe in only one truth, but offer the store at least 2 alternative promotion concepts. In this way you increase the rate of accepted promotions.

How do you guarantee promotion profitability?

5. Avoid risks

Always make sure in advance what the maximum costs of your promotion will be. If you always prepare for the worst you will never get disappointed. Only use promotion mechanisms which offer a risk-free, that is fixed, cost structure. A productive investment of your whole marketing budget is proof that you have done your job. An exceeded budget may in the worst case be grounds for dismissal.

6. A lawyer is an investment

The consumer ombudsman doesn't have your best interest in mind. To make sure that your promotion is legal we recommend you to invest 5% of your promotion budget in a lawyer. The other option is to use an agency that knows the intricacies of the law and knows how to avoid conditional fines and negative publicity. Generally your competitor deserves the credit for the consumer ombudsman’s interest in your campaign.

7. Compare different mechanisms

List all the promotion mechanisms you know. Could you think of more than 10? The fact is that there are more than 50 different mechanisms. You pick the right one only by comparing how well the mechanisms increase sales in your case. Compare at least three different mechanisms before you make your decision. After all, quite few people marry their first love.

8. Eliminate the non-essentials

Consider once more what you want to achieve with your actions. Then you break your promotion into parts. Evaluate how each part will help you achieve your goal. Eliminate everything that doesn’t directly help you reach those goals. If you have the courage to do this, you may get what you are striving for.

9. Do the acid test

Read out your additional value message. Did it sound attractive? Ask your mother-in-law or a school child for their opinion. Ask them to read out your message. Does everything make sense? Don’t assume that the ones reading your text are more critical than the average if your message is difficult to understand or uninteresting. Change the message or abandon the whole concept if you don’t get satisfying results from the acid test.

10. The package is the best promotion

Packaging is the best support medium, because you only need to pay for the manufacturing of the printing surface. The cost remains stable regardless of if your order is 2 or 10 million packages. That is why the package promotion gives the best return on investment. In all other promotions the costs rise if the promotion coverage is increased. How much does it cost you to make the number of special presentations 5 times bigger?

About The Author

Ville Maila - Planning Director, Phenomena

Ville Maila - Planning Director, Phenomena

Ville Maila is editor and contributor of the Shopper Marketing book. He is also the Planning Director of Phenomena Group Ltd. Phenomena Group was the first shopper marketing company to be founded in Europe.

Ville Maila,
Planning Director
+35 040 561 7899
ville.maila@phenomena.com
www.phenomena.com

Sunday, March 7, 2010

Become a Facebook Fan

Become a Facebook Fan
Monday March 1, 2010

For those of you interested you can now become a fan of Marketing at About.com on Facebook.

I created the Facebook fan page in order to collaborate with readers on a daily basis as well as give you a community that you could use to ask marketing questions and get to know other readers. I've been wanting to do this for awhile and truthfully it has evolved into a great place for collaboration and discussion.

If you can't get enough of all things marketing-related, you now have an opportunity find people to talk marketing with all day long.

Become a fan, it's easy and I'm sure you will enjoy the community that is developing there.

Monday, March 1, 2010

Puisi-puisi

bahagialah, manis menikahlah, mungkin aku juga berbahagia, melihatmu disana dihari itu hari pernikahanmu, yang bertabur senyum dan bunga, makanan dan pesta pora,...bahagialah dewi, namamu akan selalu berdenyut disini,...mungkin kau tak pernah mengerti arti dari sebongkah hati yang remuk dan hancur, karena kebahagianmu telah tiba dan menghapus jejak airmata, yang entah milik siapa...tersenyumlah karena engkau teramat indah dengan gaun pengantinmu karena engkau teramat manis bagi sipatah hati yang muram...ah dewi...bergembiralah dewi,...selagi diriku masih bisa menangis, saat aku teringat wajahmu karena teramat menyayangimu sungguh,...mungkin Tuhan mau menambahkan kasihsayang yang tak terbalas kedalam hidupmu dan lelakimu itu...sungguh dewi aku mau,...asal engkau bahagia,...asal begitu tak apalah aku kehilangan cinta yang kupikir bisa menjadi nyata,...namun tak lebih hanya anganangan belaka saja....